Word: nike
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Dates: during 2000-2009
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...sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division of the London ad consultancy Posterscope...
...upscale retailers a further boost by allowing foreign companies to own a controlling interest of 51% in joint ventures operating "single-brand" stores. Although multinational chains like Wal-Mart and Tesco remain effectively barred from India, the move is expected to make the country more appealing to retailers like Nike and Cartier that sell their brands in exclusive outlets. "I am very, very optimistic about India," says Xavier Bertrand, India general manager for Chanel...
...Sportie L.A. on Melrose Avenue; and A Bathing Ape, a shop in Manhattan's SoHo district owned by Japanese designer Nigo, who himself owns 3,000 pairs of classic kicks. Miamian Gregory Fago, 41, who has more than 270 pairs of shoes, spent $5,000 on 34 versions of Nike Airs from the 1990s that were rereleased in January. "When you walk into a room, people look at your feet first," says Fago...
...length of the games?Test matches between national sides can take five days and a series one month or more?is appealing to broadcasters and advertisers. "It's a lot of content," Speed says, "enough to fill a channel for days, and is a very valuable commodity for sponsors." Nike apparently agrees. Pawar tells TIME that the sneaker giant last month paid $45 million to have its logo stitched onto Indian players' sleeves...
This is not about a belated Marxist revolution (don’t worry Dad, I root for free markets), but the expression of the undeniable fact that our society makes qualitative judgments based on material possessions. Some years ago, several teenagers committed murder to get hold of Nike Jordan sneakers, just like many have been killed in iPod-related assaults. This is not even about Professor John K. Galbraith’s argument on advertisements creating mirages of brand loyalty, but about our social motto of “you are what you own.” Food obsessions...