Word: nike
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Dates: during 2000-2009
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...many ways, the China market is still more hype than lucrative reality. With the exception of the likes of Shaquille O'Neal, who has signed on with Chinese sporting company Li Ning, most NBA superstars aren't pitching Chinese products. (Foreign companies like Nike and Coca-Cola, however, have had success using NBA pitchmen in China, particularly last year when the country was wrapped up in Olympic fervor.) Pirating of NBA jerseys and other basketball paraphernalia is so rampant in China that it cuts into profits for the U.S. league. And even though China boasts its own professional basketball league...
...Hollywood produces our most competitive exports by a long shot; its creative capacity and production quality are unmatched anywhere in the world. NBC Universal would as soon relocate its studios to Shenzhen as Nike would build a new factory in Malibu. This type of competitive advantage is rare and extraordinarily valuable. It is completely bewildering, therefore, that networks are unable to translate it into profits, as explained in a recent article in The Economist. These are the types of businesses, after all, that ought to flourish in the economy of the future...
...relapsing alcoholic (also named Jerzy) and his recovering brethren in and out of rehab comes as no great surprise from one of Poland’s most celebrated writers. “The Mighty Angel” cemented Pilch’s reputation, earning him Poland’s NIKE Literary Award in 2001. It was well-deserved. Pilch unflinchingly confronts the emotional reality of alcoholism and suggests a more sobering reality beyond sobriety.It’s unclear for whom the narrative is intended. As the narrator, Jerzy speaks to himself, speaks to his lover, speaks to himself again...
...environment for golf shoes, GEOX's success is no gimme. First, the shoes are expensive, ranging from $160-200. Some golf shoes in the market cost even more, but that's still a steep price during down times. Plus, golf is a crowded marketplace; in the U.S., for example, Nike owns 56% of the market. With Tiger Woods returning to the course, in his usual Swoosh-clad clothes, an upstart like GEOX is unlikely to make a serious dent. "It's not like the industry is crying out for a new brand or a new idea," says Powell. "It will...
...Nike. The best in a solid series of commercials for the tourney...