Word: nike
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Dates: during 2000-2009
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...indicted in New York City, the chairman of Norway's Statoil resigned amid bribery charges and a former chief executive and two senior officials of France's Elf Aquitaine - now part of Total - were convicted in Paris, all for separate corruption-related offenses. Unlike consumer-products companies such as Nike, which moved relatively quickly to deal with allegations of unethical labor practices in the mid-1990s, Big Oil long resisted calls to clean up its act. BP and Shell were the first to change. In Shell's case, the firm was shaken by two scandals in quick succession: the execution...
...Nike will also benefit from the development of a market for collegiate athletics. The company announced that it was forming a new programming, marketing and advertising relationship with CSTV...
...Nike will be sponsoring a new program on CSTV, called Nike Training Camp, which features various college coaches. The program will get such coaching celebrities as Maryland’s Gary Williams, Indiana’s Mike Davis and North Carolina’s Anson Dorrance...
Furthermore, CSTV will also play an integral marketing role next month in the introduction of the new Nike Training initiative, and will have its programming incorporated into Nike’s Football Rivalry Series this fall...
...game's governing body, the Rugby Football Union, will expect a scrum of sponsors to hail the new champs by loosening their purse strings. The RFU squeezed €15 million out of sponsors this year, topping the €12.9 million it attracted in 2002. After recently inking deals with Nike and British mobile phone operator O2, it has kick-started negotiations with U.K. utility Powergen and brewers Tetley's. For businesses, the rough-and-tumble game's appeal lies in its audience; a primarily male, affluent demographic, anchored in the corporate sector. "The marketability of English rugby...