Word: nike
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Dates: during 2000-2009
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...addition, "Sneaker Pimps," an exhibition featuring rare and limited-edition sneakers from all over the world, recently arrived from Australia for a tour of the U.S.; it includes collections from famous pro skaters and hip-hop artists and even some borrowed from shoe-company vaults--including those of Nike, Vans, Puma and Converse...
...school sneaker collecting first took off in the early '90s as dealers bought out the leftovers of old and discontinued models from the major shoe companies. These pristine, never worn, never even laced shoes are known as deadstock to sneaker freaks, and a particularly sought-after pair (like original Nike Air Jordans) can easily fetch as much as $1,000 on eBay or the sneakerhead websites. At those prices, these prized pairs stay off the feet to maintain their mint condition...
...many shoe nerds, Nike rules. Since it first issued a retro Air Jordan in 1994, Nike has consistently created some of the rarest, most coveted sneakers. In 2001 in a Sacramento, Calif., mall, 60 police officers in riot gear faced a tense crowd of 200 people ready to battle over 80 pairs of Nike Jordan Retro XIs that were being put up for sale. This summer the most coveted shoe is the Nike Heineken Dunk, the first in a six-pack of collectible Dunks. Riot cops, beware. There were reportedly only 1,000 pairs made. --By Lisa McLaughlin
...edge of this consumer boom is on full display in Gurgaon, a satellite city south of New Delhi that is rapidly developing into mall-rat heaven. Since December, three mammoth, glitzy malls have opened their doors there, crammed with a collection of stores airlifted straight from America's suburbs--Nike, Benetton, Pizza Hut, Subway sandwiches, even a showroom for Bose audio systems. Two multiplex theaters show such Hollywood hits as The Matrix Reloaded. Five more malls nearby are in the works...
...edge of this consumer boom is on full display in Gurgaon, a satellite city south of New Delhi that is rapidly developing into mall-rat heaven. Since December, three mammoth, glitzy malls have opened their doors there, crammed with a collection of stores airlifted straight from America's suburbs?Nike, Benetton, Pizza Hut, Subway sandwiches, even a showroom for Bose audio systems. Two multiplex theaters show such Hollywood hits as The Matrix Reloaded. Five more malls nearby are in the works...