Word: nike
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Dates: during 2000-2009
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High school senior Lebron James caused plenty of eyes to pop when the NBA's top draft prospect scored a reported $90 million seven-year deal with Nike even before playing one game as a pro. But James is not the only teen phenomenon to attract big corporate bucks. The same week Nike settled James' deal, the company reportedly paid $1 million to sign up Ghanaian-born soccer star Freddy Adu, who just turned 14. (Nike will not confirm exact figures.) He has been hailed as the next Renaldo--and maybe even Pele--but for now he's the rising...
...would be ... hey, wait a minute, potential is money, at least in the talent-famished world of the NBA, and James is filthy, stinking rich. At 18, without having played a second of pro ball, the 6-ft. 8-in. James just signed a seven-year endorsement deal with Nike for more than $90 million. He's getting paid for wearing shoes, people. Some of us do that for free. James is expected to be the No. 1 pick in the NBA draft on June 26, which means he will probably go to the Cleveland Cavaliers--a team with...
...month, 250,000 visited in just three days. Inside the mall Spanish pop tunes blared from loudspeakers as families pushed strollers along marble floors, past shop windows for large Spanish chain stores like Zara and El Corte Inglés, and over half a dozen international brands such as Nike, H&M and Benetton. As in any mall, teenagers stood in atriums under giant skylights, smoked cigarettes and checked each other out. The McDonald's was packed, as were four tapas bars. Seventeen-year-old Leticia Gonzalez said that while she would still hang out in Madrid at night...
CSTV has the cash to give it a go. Bedol and co-founders Steve Greenberg (who helped start Classic Sports) and Chris Bevilacqua (who has negotiated TV deals for Nike) started pitching the concept to athletic conferences and cable operators two years ago. Last spring Bedol, Greenberg and Allen & Co., a New York City investment bank (and Greenberg's employer), put up $10 million. In a viewer survey last fall by a big cable operator naming 40 new or proposed channels, CSTV ranked...
Furthermore, making a snap judgment to pull funding from defense companies opens the floodgates for divestment from other morally ambiguous industries. Coca-Cola and Nike are only a few examples; given adamant students and faculty, an argument could be made that nearly every company is socially irresponsible, that each is giving rise to societal ills in some manner or another. And on each example, there would likely not be a clear moral consensus...