Word: nike
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Dates: during 2000-2009
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Beal is the most promising player after Martin. An athletic 6’4 shooting guard, he attended the Nike All-America Basketball Camp, held last summer for 180 of the most talented high school players in the country...
...Though still lacking the sheer physicality of NBA play, the competitiveness of teams has improved drastically since the founding of the league?there are dozens of foreign players, including some with NBA experience, and several foreign coaches. Multinationals such as Nike, Adidas and Converse have invested millions of dollars in the development of the sport. Says Terry Rhoads, Nike's sports marketing director for China: "When people think about the potential of this country of 1.2 billion and the level of talent already being displayed, they see that if China can do basketball right it will change the whole landscape...
...Boit first got on skis in 1996, after being approached by Nike to train for Nagano on the company dime. He is still competing using money from Nike and the Kenyan Olympic Committee. Other lone athletes have also struck it lucky with sponsorship. Swiss businessman Toni Hauswirth, who owns property in Fiji, took out an ad in a Fijian newspaper in 1999 offering an all-expenses paid trip to the Olympics (training base in Switzerland included) for the most promising ski candidate. Laurence Thoms, a ski instructor in New Zealand with a Fijian mother and passport, beat out the other...
...results. For 48 years, it won no medals on the Junior World Cup circuit. In the past seven years, it has pulled in five. This World Cup season, the U.S. was the only country to field two individual gold medal winners, Lodwick and Demong. So forget the catchphrase from Nike's much-maligned ad campaign launched after the Atlanta Games: "You don't win silver. You lose gold." Todd Lodwick, his teammates and coaches, are all winners at these Olympics...
...profession is a car crash, you understand the abundance of attitude that has made Street one of the dominant personalities in skiing for much of the past decade. The tart-tongued confidence that has both alienated fellow skiers and helped earn lucrative endorsements from the likes of Nike and Chap Stick was forged during her childhood in tiny Triumph, Idaho (pop. 50). Her hippie parents didn't even give her a name until she was three, when they asked what she thought of Picabo - pronounced "peekaboo," like her favorite game - a name her mother recalled from a road sign...