Word: nike
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Dates: during 2000-2009
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Jordan has done more than turn the woeful Wiz into play-off contenders. The Wiz are getting TV time and advertisers and stole attention from the beloved local football franchise, the Redskins. He is moving the merchandise. (Is it any coincidence that Nike's stock price is up nearly 20% since M.J. started swishing them again?) He sells out every arena he plays in, boosting a league that was just recovering from his absence. "It's been terrific because the best thing is, we have a post-Jordan world--with Jordan," says NBA commissioner David Stern...
...need to look back: to Greek myths (reinvented off-Broadway), to John Adams (in a new biography), to '70s punk (rekindled by the Strokes). We also look up (at the winged victory of a Milwaukee museum) and, for therapeutic escape, look away (to the canny lunacy of Shrek, to Nike ads and the fierce melodrama of the 2001 World Series). Art can take us out of ourselves or deeper within. In soft times or tough, the Best will endure. And the Worst--well, the Worst is always with...
...NIKE, FREESTYLE Was it a commercial? Was it a music video? And did anybody care? These breathtaking TV spots, a 2 1/2-minute extended version of which ran on MTV, barely mentioned the product, except for a flash of the swoosh logo. Instead, against a spare backdrop, they showed expert dribblers dexterously pounding basketballs and executing trick maneuvers. Call it basketballet. The squeak of their soles and the thump of rubber provided a primal, trance-inducing soundtrack (with some help from hip-hop legend Afrika Bambaataa). The message: Sport is music. Sport is dance. Sport is art. And so was this...
Workers in Kukdong, a factory that manufactures university logo apparel for Nike, have complained of abusive working conditions and overbearing management but managed to organize, aided by an intense effort on the part of the WRC, founded two years ago by a consortium of non-profits, universities and non-governmental organizations...
...head Zeitz boasted that his company is experiencing "dream results" as the sportswear merchandiser's third-quarter profits more than tripled, compared with the same quarter in 2000. Zeitz, 37, a medical-school dropout, took over Puma in 1993, after it had lost market share to U.S. companies like Nike and Reebok. Now Puma, based in the German town of Herzogenaurach, has effectively repositioned itself as a hip lifestyle and fashion brand, leaving competitors sprinting to keep...