Word: nike
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Dates: during 2000-2009
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...What sneakers do you run in? Sara Ivry New York City I don't stick to one brand. Now I'm using Nike - but the Nike people gave them...
During the European basketball championships last October, Spaniards exiting Madrid metro stations encountered Nike ads featuring Pau Gasol and his Spanish teammates with the caption: "Being Spanish is no longer an excuse, it's a responsibility." Spain played poorly in the final game, losing by a point to Russia. But that was a year ago. Today, as you tally up Gasol's appearance with the Los Angeles Lakers in the NBA Finals in June, the Spanish soccer team's victory in the European Cup, Rafael Nadal's Wimbledon defeat of Roger Federer, and Carlos Sastre's triumph at the Tour...
...Nike is still marketing Spanish athletes, but its advertisements no longer surprise anyone. Now "they reflect how most Spaniards see themselves," says Moscoso, "as part of the sports elite...
Today's gold medals are actually silver covered with about 6 grams of 24-karat gold. Winter Olympic medals have no standard design, hence their strange shapes and nontraditional materials, like those of the 1992 Albertville medals, which were mostly glass. Summer medals, however, almost always depict Nike, the winged goddess of victory, on their front in some fashion. Since 1972, host cities have designed the medals' back. This year Beijing represented Chinese culture with a ring of jade inlay...
...Coming from the U.S. gives a deportee the edge over the local gang-bangers. "These kids might have been low-level gang members back in the States, but when they come here, they're like the Nike of the gang world," says Magdalena Rose Avila, founder of Homeys Unidos, which helps deported gang members settle into Salvadoran society. "One guy I know recruited 60 or 70 soldiers to his gang in six months...