Word: nike
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Dates: during 2000-2009
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Usually when swimsuits create a stir, they're barely draping the likes of Tyra Banks. But the latest poolside controversy centers on a garment that can cover a swimmer from neck to ankle. The suits, made by Speedo, Nike, Adidas and Tyr, are believed to improve speed. That didn't stop USA Swimming, the sport's national governing body, from banning them last week from the U.S. Olympic trials in August. It was concerned that the 1,200 or so competitors did not have equal access to the suits...
...continent still following America's lead on all things connected (except for cell phones), the threat of WorldCom or AOL owning too much of Europe's Internet plumbing is practically a matter of national security, or at least of national pride. It's worse than McDonald's, Coke and Nike all rolled into one, because even the Europeans know that high-tech telecom is the future of the world economy, and they're determined that globalization not mean - sacre bleu! - Americanization. (Maybe when Vivendi finishes Seagram's and gets into Hollywood, the French, at least, will feel better...
...Grossman, and some see that as a good opportunity. Says luxury-goods consultant Armando Branchini: "Giorgio Armani products have great potential, but they need new ideas and new management--a new approach to the market." Armani himself agrees. Sort of. "Armani does not have the big brand problems of Nike and Coke," says corporate spokesman Robert Triefus. "Mr. Armani doesn't feel the brand needs to be reborn. But it's going through an evolution. Absolutely...
Given American producers' continuing taste for adapting Brit hits like Who Wants to Be a Millionaire (from ITV, not the BBC), you might think that watching BBC America is watching the future of domestic network television. But in the Pax Nike era of American cultural tyranny, is there still any difference between TV and telly...
...Chiat cofounded Chiat/Day, which created ads for Nike and Apple ("1984"), among others. He now heads ScreamingMedia...