Word: nike
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Dates: during 2000-2009
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...Will Service Still Stink?," Judith Martin, a.k.a. Miss Manners, politely gives us the answer: Yes, but not in the ways you think. At least advertising will become more interesting, predicts Jay Chiat, who made his name with groundbreaking ads for Apple and Nike. Business editor Bill Saporito, who oversaw half this package, mediated a sometimes testy debate about whether the Dow will ever hit 50,000. On one side: Robert Shiller, author of the just published Irrational Exuberance. On the other side: Kevin Hassett and James Glassman, who made a splash last year with their book...
...danger we face is that of celebrating too soon a global unity that only covers much deeper divisions. Much of the world is linked, more than ever before, by common surfaces: people on every continent may be watching Michael Jordan advertising Nike shoes on CNN. But beneath the surface, inevitably, traditional differences remain. George Bernard Shaw declared generations ago that England and America were two countries divided by a common language. Now the world often resembles 200 countries divided by a common frame of cultural reference. The number of countries on the planet, in the 20th century, has more than...
...commercials, it was hard to rustle up public concern. After all, these are the unions' worker ants, those who make about $475 a day minimum and can't hold up hit prime-time shows with demands for million-dollar raises. So it helped when TIGER WOODS, golf superstar, Nike spokesman--and Screen Actors Guild member--refused to cross the picket line to shoot a Nike commercial at the Isleworth Country Club in Orlando, Fla., his home course. Nike hopes to reschedule; Woods says he won't budge. Two days later, Boston Red Sox star shortstop Nomar Garciaparra canceled a Dunkin...
...true to your school if your school thinks you're an evil, capitalistic overlord? PHIL KNIGHT believes not. The Nike chairman last week announced that he will make no further personal donations to his alma mater, the University of Oregon, after the school joined the Workers' Rights Consortium, a labor-rights organization that has been critical of working conditions in Nike's overseas factories. Knight, who's given $50 million to the school, said in a statement, "The bonds of trust [that] allow me to give at a high level have been shredded." Apparently, so have plans...
...with the WRC announced their intentions to open dialogue with apparel producers, indicating the organization's pragmatic desire to effect change through discourse while maintaining its principled stance that giving apparel producers a greater say does not entail giving them a seat on the administrative board. However, since the Nike events transpired, the FLA has merely taken another opportunity to demonstrate its corporate servitude and resistance to change, reiterating on April 26 that it could not commit to a policy of full disclosure and independent monitoring...