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...brand trying too hard to be core, such as Mountain Dew or Nike, is by definition not core. "You can't buy your way in," says Don Brown, 32, vice president of Soul Technology, a growing skateboard-shoe company with $40 million in annual sales. "Look at Nike. They're the best marketing machine in America, and they couldn't buy their way into skateboarding." Ironic that in the pre-nose-ring generation, Nike invented core. Coreness can reach ridiculous extremes. Almost every Velcro Valley firm has erected a half-pipe skateboard ramp on its premises. "We used to have...

Author: /time Magazine | Title: Killer Profits In Velcro Valley | 1/25/1999 | See Source »

...relaxed-- as if he could feel the weight of carrying the entire NBA lifting from his shoulders -- you could believe that this truly was The End. The next challenge for the man Fortune estimates to have added $10 billion to the economy? Maintaining the brand that is Michael Jordan. Nike stock fell a couple of points on Jordan's announcement Tuesday before leveling off today. Time to start scoring points on Wall Street...

Author: /time Magazine | Title: Michael Jordan Retires | 1/13/1999 | See Source »

...DATE] February 1998 [RUMOR] Nike offering new sneakers for old [EFFECT] Swoosh! 7,000 old pairs arrived...

Author: /time Magazine | Title: Notebook: Dec. 14, 1998 | 12/14/1998 | See Source »

...delightful pair as Daddy Warbucks and Grace, Warbuck's secretary, in the second half of the first act. Shuck's deep voice and stiff manner are a perfect compliment to Story's soft femininity, and although the set design for the Warbucks mansion is a bit much--The Nike of Samothrace looms in one corner, while Picassos, Mattises, Rembrants and the Mona Lisa also make appearances--it does produce a few chuckles from older members of the audience. Rooster Hannigan, played by Laurent Giroux, and his accomplice Lily St. Regent ("like the hotel, ya' know?"), played by Karen Byers-Blackwell...

Author: By Christina B. Rosenberger, CONTRIBUTING WRITER | Title: IT'S THE HARD KNOCK LIFE | 11/13/1998 | See Source »

...Nike Tour Champ., ESPN...

Author: NO WRITER ATTRIBUTED | Title: ON DECK | 10/23/1998 | See Source »

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