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...Conduct Becoming Three years ago Nike, now among the most progressive companies on labor practices, took steps to curb what it saw as counterproductive auditing. In a daring move, it revealed its manufacturing sites - long seen as proprietary information - and suggested that companies manufacturing products in these same places collaborate on factory monitoring. Six months later Levi Strauss followed, and today is working with 15 other firms in 130 factories. Resources that once went to monitoring are now used on training overseas management, says Kobori, helping to create an environment in which factories have a bigger stake in how they...

Author: /time Magazine | Title: Manufacturing: The Burden of Good Intentions | 6/11/2008 | See Source »

...haven for multinational companies looking for alternatives to China for manufacturing sites. Over the last six months, there have been more than 300 strikes throughout the country. Most last only a few days, with management usually agreeing to small pay increases. In April, a company that manufactures sneakers for Nike agreed to give workers a 10% increase, or about an additional $6.30 a month. But that amount is not enough to make much of a difference when workers go to the grocery store...

Author: /time Magazine | Title: Vietnam's Troubled Economy | 6/9/2008 | See Source »

Plus, as Under Armour moves beyond cleats to sneakers with broader appeal, it is picking an ideal entry point: the training-shoe market is ripe for a revival. Nike popularized cross-trainers in the late '80s and early '90s with its famous "Bo Knows" campaign, which depicted the multisport star Bo Jackson playing hoops, football and tennis and weight-lifting in his Nikes. Since that heyday, the sporting life has become more specialized but training more diverse...

Author: /time Magazine | Title: Under Armour's Big Step Up | 5/15/2008 | See Source »

...potential customers--like weekend warriors and the average Joe who just wants something, anything, for the treadmill. Plank is preaching: The brand has proved itself in apparel and cleats and is ready for the next step. "We've paid our dues," he says. True. But how much will Nike raise the cost of membership...

Author: /time Magazine | Title: Under Armour's Big Step Up | 5/15/2008 | See Source »

...This article contains a table. Please see hardcopy of magazine.] The Prototype Trainer UNDER ARMOUR DAVID VS. BIGFOOT Under Armour is hot, but Nike has the money to kick it into the ground The SPARQ trainer NIKE $640 million Sales* $17.9 billion $45.5 million Earnings* $1.8 billion $1.7 billion Market cap** $32.2 billion Ray Lewis Famous endorser LeBron James...

Author: /time Magazine | Title: Under Armour's Big Step Up | 5/15/2008 | See Source »

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