Word: nike
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...hippie upbringing. During the next two years, she matured into a dominant athlete as well. She not only became the first American to win a World Cup downhill title but did it two years in a row. Now she's rich too, from endorsement deals with the likes of Nike, United Airlines and Chap Stick. Her signature cross-training shoe, the Air Max Electrify, is scheduled to hit shelves this month. Her career dreams go even beyond all that: she aims to become a talk-show host. "Every time I watch Rosie O'Donnell, I think about it more...
...right leg so severe that excessive walking might shatter it. So last year, after the Professional Golf Association refused to allow him to use a golf cart, Martin sued under the Americans with Disabilities Act. An injunction allowed Martin to drive a cart in the year's first Nike Tour tournament, in Lakeland, Fla. He won. Some players, including Martin's old college teammate Tiger Woods, protested that a cart gives Martin an unfair advantage. Come...
...none of these companies will ever be as big as Hilfiger. "Fringe fashion is never volume," says Leeds. "What these companies do well is move fashion forward, but I have doubts whether the businesses can grow much larger." And despite their braggadocio, the designers may have doubts themselves. While Nike plans to unveil its new slogan--"I Can"--during the Super Bowl, Karl Kani will be pushing his basketball sneakers under a slightly less confident slogan...
Wherever they are now, those 39 Nike-clad members of the Heaven's Gate cult who committed the tidiest of suicides last March didn't leave behind much except for their bodily "vehicles," a few personal possessions and a handful of still living devotees who, in the cult's decidedly unsoaring ecclesiastical language, hadn't yet made it to the "level beyond human." Six weeks later, fellow "students" Chuck Humphrey and Wayne ("Nick") Cooke attempted to complete their course work in the approved manner--by swallowing a combination of alcohol and phenobarbital and tying plastic bags over their heads...
...ways of the world, and winning all the admiration and attention he doesn't particularly need, while making scant headway in his cause. Last September some reporters openly criticized the (non-Tibetan) organizers of his trip to Australia because of their $20 T shirts and official sponsorship from Nike, Thai International Airlines and Ford. I must confess, though, that I know of this only because the Dalai Lama told me of it--and a caustic clipping about the "Dalai Lama Show," the only item up on the bulletin board of the Dolma Ling Nunnery in Dharamsala...