Word: nike
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...admit, the pretentious Nike advertising campaign--"I'm Tiger Woods..."--has already worn thin. I was pretty disturbed when I saw that Tiger was going to be included in the Skins Game--what I call made-for-TV golf--after only four months on tour...
...When the Nike Air Jordan--or the Sky Jordan as it was first called--was introduced, it was more identifiable with the Bulls than with Michael himself. The color concept was red and black, like the Bulls' colors and maybe a simple "23" adorned the shoe, I can't recall. Again, the shoes represented the team more than the player. But Michael was a spectacular player on a decidedly unspectacular team. This forced Nike to be more creative in its marketing...
...will eventually pull in $1 billion. That would be on top of the $3 billion already generated annually by Looney Tunes paraphernalia. But Space Jam is different from most movies in that it not only feels as if it were inspired by a TV commercial, it actually was (by Nike's Hare Jordan...
...know how much it hurts not owning your own material," he says, his new deal having changed that. "When a record company goes ahead and does something with a song you wrote--let's say it turns up in a Nike commercial--it can make you angry for a week...
...life forms (NBA stars Charles Barkley, Patrick Ewing, Muggsy Bogues, Larry Johnson and token white geek Shawn Bradley). If Jordan doesn't renounce his infatuation with baseball and agree to play a basketball game against the aliens' Monstar team, civilization will be imperiled. Not to mention some very fat Nike contracts...