Word: nike
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...life forms (NBA stars Charles Barkley, Patrick Ewing, Muggsey Bogues, Larry Johnson and token white geek Shawn Bradley). If Jordan doesn?t renounce his infatuation with baseball and agree to play a basketball game against the aliens' Monstar team, civilization will be imperiled. Not to mention some very fat Nike contracts. There are the requisite inside jokes involving butt-kissing (Daffy plants a smooch on his own ducktail, to which the WB logo has been affixed) and Disney-dissing (when Daffy suggests that the good guys? squad should be called The Ducks, Bugs ripostes, "What kind of a Mickey Mouse...
...Dole borrowed Nike's "Just Do It" slogan in crafting his "Just Don't Do It" antidrug catchphrase. Nike just didn't get it. "We are a sports and fitness company," responded a company spokesman. "We're a bit uncomfortable about being brought into the political arena...
...money, the glamour, the witty copy--everyone loves a Nike ad. Except maybe the normally genial Seattle Mariner KEN GRIFFEY JR., who sounds off about his faux presidential campaign in next month's George: "Griffey for President--what kind of [three crude synonyms for foolish] idea is that?" It seems Griffey wanted to do ads with lots of action but instead had reporters asking him his views on abortion. Nike has stopped the expensive campaign but says that was because of the Mariners' performance, not Junior...
...also happens to have dark skin and an incandescent personality. The prospect of his success in a nearly all-white sport gives him a marketing potential as remarkable as his distance off the tee. Thus Nike and the golf-ball maker Titleist combined to guarantee Woods a reported $43 million during the next five years for product endorsements. While other golfers like Arnold Palmer, Jack Nicklaus and Greg Norman have parlayed their championship standings into huge fortunes made off the course, Woods has the potential to take that money-spinning skill to a new level. Even though golf lacks...
Certainly Phil Knight, co-founder and chairman of Nike, thinks so. His up-front money offer to Woods, if not equal to Jordan's current compensation from the shoe company, is huge by any standard. In his first pro tournament last week at the Greater Milwaukee Open, Woods showed up with a Nike hat and Nike shirt, while sports television covered every hole of his first day. When a kid becomes a pro, there is always the question of whether he can handle all the attention, let alone the demands of the game. At a press conference after he announced...