Word: nike
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Certainly the swooshing sound made last week when Woods, 20, a junior at Stanford, decided to join the pros was unlike that made by any other young player joining the tour. That sound was money, most of it from the Nike Corp., fluttering down on the young phenom, who is suddenly the richest golfer never to have won a professional tournament--in addition to being one of the very best players ever to enter the game...
...Greatest compliment I've ever been paid," says Johnson, whose upright running style has often been compared to that of the '36 Olympics hero. On the other hand, the 200 Michael plots a product line called "The Danger Zone" and heaps even more pressure on himself by having Nike make him nine pairs of gold shoes for the Games. "Sure, it was bold," says agent Brad Hunt, who successfully lobbied for the schedule change that allowed Johnson--and Perec--to go for the double. "Some athletes thought it was crazy. But the way Michael figured it, he has always done...
ATLANTA: The door has been opened for Carl Lewis to earn a spot on the U.S. 400 relay team and make his run at an unprecedented 10th career gold medal. Leroy Burrell, Lewis' close friend, Santa Monica Track Club teammate and a fellow Nike endorser, pulled out of the race because of acute Achilles tendinitis, according to a statement from the USOC. Lewis, who was not on the original list of six entrants submitted today by U.S. track officials, could take Burrell's place. "Our next step is to find someone to take his place," said U.S. coach Erv Hunt...
...months after his '92 upset, O'Brien set the world record in the decathlon with 8,891 points at a meet in Talence, France, but no amount of points could make people forget his zero at the Olympic trials. He and Reebok parted company, then he signed on with Nike. Even without the gold to his name, O'Brien is a sponsor's delight, with his radiant good looks--coppery skin, sculpted 6-ft. 2-in., 185-lb. body with an unimaginable 3% of body fat--and affable nature. He already has deals to the tune of $600,000 with...
Times may be changing. Sheryl Swoopes, a star at Texas Tech, and now a guard/forward on the U.S. Olympic team, has a Nike sneaker named after her: Air Swoopes. She's the first woman with such a contract. "I'm still trying to find words to describe how I feel about that," she says. "It's an incredible feeling when you walk into a store and see your shoe. And you hear a little girl asking not for a pair of Air Jordans but a pair of Air Swoopes...