Word: nike
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...Concepts was housed in the original Tannery under the ideology of, “Skate, Snow, and Culture.” For having just opened, Concepts already has an impressive variety of merchandise. As you walk into the store, the left wall is covered with all sorts of Nike, New Balance, and Lacoste sneakers. They also claim to be one of the few stores on the east coast to carry Spring Court, the French brand of shoes that John Lennon wore on the “Abbey Road” album cover. The right wall of the store is lined...
...postmodern missiles; more precious is the chance to see the Fiat that won the 1907 French Grand Prix. Its frame now seems impossibly frail, but in their time, vehicles like this prompted the founder of Futurism, Filippo Tommaso Marinetti, to exult that racing cars were more "beautiful than the Nike of Samothrace...
This week, LCD Soundsystem re-releases last year’s iTunes exclusive “45:33” as an album. The song, which was commissioned by Nike, takes its name from its duration (well, it actually runs 45 minutes and 58 seconds, but who’s counting?); frontman-mastermind James Murphy claimed that its purpose was to “reward and push at good intervals of a run.” But Murphy’s purported athletic intent turned out to be a lie: He later stated that he never intended the music...
GOOD WORKS AREN'T ENOUGH. "You can't buy corporate social responsibility," says Richard Edelman, president and CEO of Edelman Public Relations Worldwide in New York City. "You have to do it." Amadi argues that many American companies confuse social responsibility with philanthropy. Nike long prided itself on writing checks to charities in the Pacific Northwest. But for a global brand, that wasn't enough. When activists attacked the company because of working conditions in its Asian factories, says Amadi, a company that had thought of itself as a "good guy" had to rethink its game...
...Should Nike be worried? Both Nike and Adidas say the Starburys haven't cut into sales, so the big boys have no plans for cheap sneaks. These companies insist their $100-plus kicks offer extra features that help a player's performance. "It would be tough for us to go to that price point because consumers expect so much from our product," says Travis Gonzalez, an Adidas basketball spokesman...