Word: nike
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...company is the happy beneficiary of a fashion shift: Timberland's classic waterproof boot has replaced Nike's Air Jordans as the look of choice for youths and young adults. And shoppers who come to retailers looking for Timberland's best-selling Weatherbuck waterproof casual shoes ($99) can also buy garments like men's full-length leather overcoats ($1,100) with the Timberland label...
Wall Street, which loved the Timberland stock as much as consumers loved the Timberland look, had sent the share price up fourfold since January. (At the same time, the boot trend kicked Nike stock down more than 40%.) But last week Timberland stock dropped from 83 1/4 to 71 5/8 in two days before closing the week at 73. A report in Barron's suggested that the stock was overpriced and noted that Nike and other sneaker makers were rushing out their own lines of rugged footwear...
...clone among hundreds? the anticloners ask. Probably no worse than it feels to be the 3 millionth 13-year-old dressed in identical baggy trousers, untied sneakers and baseball cap -- a feeling usually described as "cool." In mass- consumer society, notions like "precious individuality" are best reserved for the Nike...
NCAA rules also require that all equipment, whether from Prince, Reebok, Nike, or Converse, be returned to the equipment room. While in many cases this is a moot point as much of the equipment, especially the footwear, is unusable by the end of the season, the rule is strictly enforced...
...concern over NCAA rules has grown tremendously in recent years, as the NCAA has taken several probationary measures against schools that violate player-benefit regulations. Most recently, Nike has come under a great deal of scrutiny for inviting nationally renowned high school basketball players to a camp in Oregon, where they received benefits that affect their college eligibility...