Word: nike
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...pick schools to work with based on profile and competitive success," Nike spokesperson Erin Kendrigan says. "We want to get our products on the best athletes...
While this may be Nike's position on large endorsement contracts, the endorsement of college teams is not confined to only big-name athletic programs...
Only the closer follower of collegiate sports, however, will equate that uniformity with the multi-million dollar sports-endorsement industry. Through an endorsement agreement between Smith and Nike Incorporated, all of the Tar Heels sport Nike basketball shoes...
...return for the tremendous exposure that the Tar Heels give to Nike and their products, the Beaverton, Oregon based sports supplier donates all of the school's sports equipment at no charge. Nike has similar arrangements with the University of Southern California and the University of Miami...
Mixed in with the familiar Nike and Reebok commercials are more endearing ads for trivial products and more exciting ones for foreign products. The Japanese clips are compelling because of their unfamiliar perspective. One ad shows Arnold promoting something slimy: it looks like noodles but it's hard to tell...