Word: nike
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...Ever seen a Nike ad? Just do it," a friend of mine's dad told him the other...
...progress through my first semester at Harvard. These days, I think frequently of a Nike advertisement I once saw: "Ten million decibels loud. And it doesn't care if you're tired. Or if it's our birthday. Or if it's some holiday honoring a saint. So, though you'd rather not, you start down the road again. The road--when it calls, it screams. Just...
...NIKE ADS Too perky...
...shoe business alone generates $13 billion annually in retail worldwide sales. Shorts, socks, sweatbands and such are worth a couple of billion dollars more. So the prospect of Michael Jordan mounting the victory stand to accept his gold medal in basketball wearing togs provided by his very own sponsor, Nike, naturally had the folks at Reebok stamping their feet. Reebok purchased the exclusive modeling rights, they thought, to the victory stand...
...dazzling strength (his wedge-shaped upper body resembles a gymnast's), the 176-lb. Bubka is able to use a pole designed for someone weighing 44 lbs. more, allowing him extra spring. Sponsors reportedly give him as much as $25,000 to make an appearance, while Nike pays every time he sets a new world record. And at 28, the star grazer is probably still rising toward the peak of his parabola...