Word: nike
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...years, ridiculously priced brand-name shoes have dominated athletic footwear: LeBron James' new shoe, from Nike, costs $140; the latest Air Jordans rise to $175. In fact, kids have been killed for the latest "cool" sneaker. But the Starburys, sold exclusively at Steve & Barry's, cost just $14.98, and consumers have been scooping them up like shrimp at a buffet. In the two months after their August 2006 debut, Steve & Barry's sold over 3 million pairs. And the cheap-shoe love has lasted. "C'mon, this is the best thing that has happened in a long time," says Curtis...
More millionaire athletes are joining this anti-Nike movement. Chicago Bulls center Ben Wallace will release his $14.98 Big Ben shoe under the Starbury label on Nov. 5. In a true coup, Steve & Barry's also signed tennis star Venus Williams to market a line of shoes and clothing called EleVen. On a scale of 1 to 10, Williams boasts, "It's a step above the best." EleVen debuts Nov. 15; nothing is over...
...Price, religious studies professor at Whittier College (Calif.) and author of Rounding the Bases: Baseball and Religion in America, also thinks the Rockies should make more of their beliefs. "Nobody seems to complain when Tiger Woods promotes economic sponsorship by wearing the Nike swoosh on this shirt," says Price. "What's the difference with promoting religious affiliation? Isn't that more wholesome...
...competing against IBM and Dell and brands that are already huge out here," he says. "Everyone wants to show their families they work for a big name." Recruiting at top Chinese universities, Leonhardt would show the swoosh and the bitten apple, logos the students readily recognize as Nike's and Apple's. "But when I showed them the red bull's-eye--silence," he says. He compensates by showing them Target's rank in the Fortune�500 (33rd...
...stop with running shoes? In early October the company will release the Nike Amp Plus, a wristband that serves as a remote control for your nano. And Nike may expand the Plus concepts--measuring performance and building interactive websites around the data--to other sports. So the Nike Plus team might have many laps to go. But it's surely sprinted out of the blocks...