Word: nike
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...flashy shoemaker L.A. Gear, which jumped quickly into the No. 3 spot behind Nike and Reebok, is winding up with a disappointing season. Last December a Marquette University basketball player tumbled to the ground when one of his L.A. Gear high-tops collapsed. Michael Jackson's L.A. Gear line flopped; many pairs were sold at a hefty discount. Last week the company projected that it would lose as much as $6 million in the fourth quarter. For all of 1990, it expects profits of $33 million on revenues of $900 million...
...Robert Greenberg signed singer Paula Abdul to endorse her own line. The company also hopes youngsters will go for Sun Blossoms tennis shoes, which sport white vinyl flowers that change color in sunlight. To top it off, the company will launch Catapult, a $100 shoe designed to compete with Nike's Air Jordan and Reebok's the Pump...
...block of South Ellis Avenue anchors one of Chicago's scarier neighborhoods. Students who attend the Alexandre Dumas Elementary School located there have had their $100 Nike sneakers stolen off their feet on the way to class in the morning. Drugs are everywhere. "It's a constant battle for the children to get here," says principal Sylvia Peters, who oversees the institution's 682 pupils and 40 teachers...
Democrat David Walters grabbed the open Republican governorship in Oklahoma. Bruce Sundlun wrested the governorship from Republicans in hard-times Rhode Island, outing Edward DiPrete. Former Gov. Bruce King's successful comeback returned New Mexico to the Democratic column, and Joan Finney outsted GOP Gov. nike Hayden in Kansas...
...Chicago, for example, Operation PUSH--Jackson's old civil rights organization--is busy organizing a boycott of Nike shoes because of that company's failure to appoint a Black to its board of directors. Seriously folks, the closest relationship between Nike and the problems of the underclass is the alarming frequency with which young teens are shot and stabbed for a $125 pair of Air Jordans...