Word: nike
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...49ers, Pistons, Flames and A's will all win again. "Neon" Deion Sanders will collapse from the weight of his jewelry. Nike will release a Bo Knows Boating, Bowling, Baking, Browsing and Break-Dancing commercial capped off by Bo Schembechler saying, "Bo, you don't know Schembechler. Mike Tyson will beat up a lot of people...
...Ewing, for instance, will lead the United States to the gold at the Olympics in Paris, France. Todd Marinovich will win the Heisman Trophy, earning a $50,000 bonus from USC. "I'm at USC for the education," Marinovich will claim, earning chuckles from the Downtown Athletic Club paparazzi. Nike will release a Bo Knows Boxing spot. Adidas will counter with a Tyson Can Beat the Hell...
Winningest Products. Good things came in small sizes: Chicken McNuggets, Chrysler minivans, 3M's Post-it notes. Health was hot: Nike Air shoes, oat bran and Diet Coke. But old reliables stole the show: Waring blenders, fountain pens, Etch A Sketches, convertibles, suspenders and condoms...
...cynical one is hardly original: drop the facade, face the music and pay the players their market value. Rather than let Nike pay Valvano $150,000 to force his players to wear Nike equipment on the court (And planes--for "team unity," according to Valvano.), let the "amateurs" endorse their own products. This plan, of course, will never happen...
...Nike, Reebok and L.A. Gear are creating space-age sneakers in their fight for a $9 billion market. -- Payoffs and fake lab results taint the generic-drug industry...