Word: nike
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...Rapide ($165) to a $2,000 Gios Torino, plus plastic helmets and even eyeglasses with rear-view mirrors. The latest boom: distance swimming, which already accounts for another $1 billion in swimming pools, goggles, fins, etc. Even walking has become a fitness fad. Major sport shoe companies such as Nike and Etonic will be pacing the market with new models ranging from $55 to $70. The almost new field of sports medicine is now a legitimate $2 billion specialty. The total bill by year's end: more than $30 billion. The surest indicator of the current dominance of fitness...
Soccer fans may have recognized a few old women's soccer personalities who dropped in to cheer their old team to victory. Former captain ELLEN HART '80, still running and back in Boston consulting Nike on new products, and SALLY GOLDSBERRY '80, currently studying at the Law School, braved the cold and wet to watch the Crimson dissect Smith...
...firms with goods as diverse as pipeline-corrosion monitors, coin-operated electronic games, nutritional foods and hair care products have all been able to sell their shares. In the largest offering yet this year, Nike Inc., maker of the popular running shoes, sold 2.3 million shares last week at $22 each. John Muir & Co., an investment banking firm in New York City, even succeeded in launching a public offering to get the backing for a Broadway show called The Little Prince...
...Nike's breakthrough came as a result of some Sunday-morning fiddling by Bowerman in 1975. He began tinkering with the waffle iron that had just been used to make breakfast. With some urethane rubber, he fashioned a new type of sole whose tiny rubber studs made it springy. Bowerman ruined the iron, but he created a new running shoe that was soon grabbed by the army of week end jocks suffering from bruised feet...
...garnered a few problems. The much ballyhooed "air sole" shoe, which had a tiny gas-filled bag in the sole, flopped at first because of too little gas pressure. Blue Ribbon, moreover, may be beginning an expensive squabble with Runner's World magazine, the Baedeker of the sport. Nike charges that the magazine's annual ranking of shoes has given higher ratings to its competitor, Brooks Shoe Manufacturing Co., because of business links between that company and the magazine. Runner's World has countered with a $6 million suit against Nike...