Word: nike
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...goal: a 10-min. mile (fear not, olympians). Wearing a pair of Nike Plus running shoes, I wind along a tree-covered Oregon trail, glancing at my iPod nano every few strides. I wish that little chip in my Nikes would malfunction. It's telling the nano my pace, and the nano in turn is taunting me: a 10-min. 30-sec. clip, with about another half a mile to go. I sprint--and almost die--near the finish. One mile completed, the nano screen reads. My time: 9 min. 42 sec. Yes! Cue the Chariots of Fire music...
...With Nike Plus, a group of Nike executives has combined the world's top sporting-goods brand with the world's most beloved gadget, all while cleverly capitalizing on the social-networking craze. Getting to the finish line wasn't any easier for them than it was for me. Nike, based in Beaverton, Ore., had to bring together people across divisions to conceive and create the product, test and retest the Nike Plus shoe to meet the exacting standards of both Nike and Apple, and along the way meld the cooler-than-you-are cultures of two very different companies...
They each go by one name; Marta, Daniela, Cristiane, and they play on the "greatest team you’ve never heard of." (Sorry Nike, it was a brilliant marketing strategy, but you chose the wrong team...
...School’s Committee on Sports and Entertainment Law as the “Godfather of Basketball,” took the crowd from his humble beginnings just outside of Pittsburgh in Trafford, Pa. to his stints as an executive at all three major sneaker companies (NIKE, adidas, and Reebok) to his recent retirement from the shoe and basketball camp industries.Vaccaro’s journey in the basketball world, which started in 1964 when he created the Dapper Dan Roundball Classic, the first-ever national high school all-star tournament, would turn him into one of the most...
...Titleist, makers of the ProV1 series favored by PGA Tour pros and their wannabes. More than half the balls sold in the U.S. are stamped TITLEIST or PINNACLE, its value line, aimed at the duffer not willing to part with the nearly $60 per dozen for the top shelf. Nike, Callaway Golf and TaylorMade scramble for much of the rest...