Word: nike
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...Although badminton won't feature as prominently in its first American shop, which opened in January, the firm's determination to bring its game to the big boys is unchanged. The store is located in Portland, Ore. - just a sneaker's lob from the headquarters of a company named Nike...
...course, Google’s moral high ground benefits from the fact that it sells a high-concept unmanufactured product. It may be a little harder for a manufacturing company like Nike to make a similar move, given the fact that many such companies employ low-paid factory workers who earn pennies a day. For example, a 2008 National Labor Committee report called into question the new Sesame Street dolls, which were allegedly made under sweatshop conditions. Just recently, the NLC released a report on the abject conditions in a Reebok sweatshop in San Salvador. According to the report, workers...
Like NFL running backs, decathletes decline quickly under the strain of such rigorous competition. But Clay, who turned 30 last month, has a chance to defy this tradition. After all, the decathlete scored a 130.40 on the Nike SPARQ test—a sport-specific evaluation designed to determine overall athleticism. Clay’s score in the football version was the highest ever, leaving the NFL’s most electrifying stars, such as Super Bowl-bound Reggie Bush (93.38), in the dust...
...failure of these New Economy players in China is in stark contrast to the success of brick-and-mortar companies. Consumer stars like Nike, food franchises like Kentucky Fried Chicken, industrial giants like General Electric and United Technologies, and technology behemoths ranging from Microsoft to Intel to IBM have prospered in China. In fact, mainland China has been the most impressive growth market for hundreds of global companies for the past decade. So how did Google stumble so badly...
...Besides Nike, several other Woods sponsors may escape unscathed. Sure, the ugly headlines are a p.r. disaster. But who knows if any business will be materially impacted by the Woods scandal? Bottom line: sponsors shouldn't overreact. "You can't just look at today," says Ganis. "There's just so much to this story that has yet to be written...