Word: nike
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...ability to leap across disciplines are exactly what teachers aim for at the Henry Ford Academy, a public charter school in Dearborn, Mich. This fall, 10th-graders in Charles Dershimer's science class began a project that combines concepts from earth science, chemistry, business and design. After reading about Nike's efforts to develop a more environmentally friendly sneaker, students had to choose a consumer product, analyze and explain its environmental impact and then develop a plan for re-engineering it to reduce pollution costs without sacrificing its commercial appeal. Says Dershimer: "It's a challenge for them...
...Some U.S. companies are already taking notice. Last week, Intel announced plans to invest $1 billion in building the world's largest microchip assembly factory in Ho Chi Minh City, formerly known as Saigon. Factories contracted by Nike employ 160,000 people, and recently increased their annual production to 70 million pairs of shoes, making Vietnam the world's second-largest source of Nike sneakers. (China is the largest.) The attraction for investors is obvious: Vietnam's labor force is educated, young and growing, while wages are even lower than in China's coastal cities. And the repressive political climate...
...rice. And multinational companies are increasingly selecting the country as a manufacturing base. Canon Inc. has two giant printer factories in Vietnam and is building a third in Bac Ninh province, 20 miles northeast of Hanoi. The new plant will be the largest inkjet printer factory in the world. Nike recently increased its annual production in Vietnam from 54 million pairs of shoes to 70 million, making the country the world's second-largest source of Nike sneakers (China is the largest...
...move fast to bring its legal system and infrastructure up to speed if the country hopes to attract more multinationals. Running a factory in Vietnam can be a frustrating proposition. Electricity production is barely meeting demand, which is growing at 15% per year. Roads and ports are increasingly congested. Nike Vietnam's general manager Amanda Tucker says the company's containers sometimes sit on the dock for 24 hours before shipping out. Because Vietnam has no deep-water port to handle the new larger "super-container" ships, most exports must first go to Singapore before shipping...
...plans are afoot to add a Middle Eastern restaurant, as well as to convert the building's upper floors into a spa and boutique hotel. The new venues are also eyeing the tantalizing possibility of recouping their substantial investment from just a handful of well-heeled customers, given that Nike, Reebok and other sporting-goods manufacturers are rumored to be scouting Beijing for corporate-hospitality venues during the Games - and apparently have millions to spend. The race...