Word: nike
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...Adidas, Nike, Champion, Russell and Reebok have long bridged the gap between competitive sports and casual activewear. But increasingly, consumers want both function and fashion from their sportswear. Clothes need to do something?stretch, fight odor, wick moisture, regulate temperature?and look good as well. "We always saw athletic wear and style as mutually exclusive," says Julee Bean of Adidas. "And they don't need to be. You can wear our product in the gym but also wear it to get a latte and still look...
Although their contrasts are stark, the pair shares more than the spotlight and a sponsor (Nike). Neither has let success swell his head or his entourage. In 2003 Federer, who grew up in the northern Swiss city of Basel, broke free from sports agency IMG and dumped his coach. He started winning every tournament in sight. His girlfriend, former women's pro Mirka Vavrinec, managed most of Federer's affairs. "We had a great time just going it alone," says Federer. "I learned a lot about myself and my team because I only had people working with me whom...
...price of the product itself is $29, but there are some hidden costs you should know about. You can't wear just any shoes. Nike has already launched six lines for both men and women, priced from around $80: "Nike +" versions of existing shoe lines, with a hollow pocket for the pebble. The company plans to have more lines by the holidays, along with a selection of running clothes with built-in weather- and sweat-proof nano holsters. The nano itself costs between $149 to $249. If you don't own a nano, you could easily set yourself back around...
...When you drop the pebble into your shoe and connect the wireless receiver to the nano, a Nike + iPod menu item appears. Click it, then select a distance or time for your workout. Select your music, a particular playlist or the iPod's "Shuffle Songs" feature. You are immediately prompted by a female voice to begin your run, and then the music adjusts to the right volume. The voice returns calling out your performance, at every 10-minute interval for instance, or every time you hit the nano's center button. As she speaks, the music falls to the background...
...cardiovascular weapon of choice is the elliptical machine, but Apple says their system was built for runners. When tracked by Nike + iPod, the movements of the elliptical appear slow, and the stride appears short (because the machine's up-and-down motion is not taken into account, nor is its tension). Distance is measured about right, but the calorie count is way off. Since the product was announced, people have wondered what sorts of athletics they can use it for. For the time being, it's all about running...