Word: nike
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...sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division of the London ad consultancy Posterscope...
...Sportie L.A. on Melrose Avenue; and A Bathing Ape, a shop in Manhattan's SoHo district owned by Japanese designer Nigo, who himself owns 3,000 pairs of classic kicks. Miamian Gregory Fago, 41, who has more than 270 pairs of shoes, spent $5,000 on 34 versions of Nike Airs from the 1990s that were rereleased in January. "When you walk into a room, people look at your feet first," says Fago...
...length of the games?Test matches between national sides can take five days and a series one month or more?is appealing to broadcasters and advertisers. "It's a lot of content," Speed says, "enough to fill a channel for days, and is a very valuable commodity for sponsors." Nike apparently agrees. Pawar tells TIME that the sneaker giant last month paid $45 million to have its logo stitched onto Indian players' sleeves...
...that would enhance our spiritual lives, something as meaningful to us as abundant food for hungry Medieval city dwellers. As I saw the symbol of my religious holiday on my forehead, I also noted the myriad other symbols I carried around: an Oakley backpack, signature iPod headphones, a Nike swoosh on my running shoes, designer jeans and sweater, and I did not even dare look in my closet…the list would require an op-ed. Let’s not be hypocritical: one cannot stand in the Yard for over sixty seconds without seeing a Louis Vuitton...
This is not about a belated Marxist revolution (don’t worry Dad, I root for free markets), but the expression of the undeniable fact that our society makes qualitative judgments based on material possessions. Some years ago, several teenagers committed murder to get hold of Nike Jordan sneakers, just like many have been killed in iPod-related assaults. This is not even about Professor John K. Galbraith’s argument on advertisements creating mirages of brand loyalty, but about our social motto of “you are what you own.” Food obsessions...