Word: nike
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Many advocates of CSR argue that to make it work financially, a do-good plan needs to have some connection to the mission of the business. "Don't do it as a reputation-management tool," says Hannah Jones, vice president for corporate responsibility at Nike. "Do it because it genuinely contributes to your business strategy...
Risk management is the clearest benefit of doing good. Nike knows something about that. The Oregon-based sneaker giant spent the 1990s batting away criticism for its dependence on foreign sweatshop labor. It became clear that the company was in trouble when Amnesty International postcards protesting the practice began arriving at Nike headquarters in the early 1990s. The campaign evolved into boycotts. Colleges dropped the brand from their athletic wear, and Nike spokesman Michael Jordan was put in the awkward position of calling on his sponsor to "do the right thing...
...effort to get ahead of the protests, Nike in 1998 appointed its first CSR director. Last April it revealed how far it had traveled along the path to CSR redemption when it released a report in which chairman Philip Knight apologized for his laggardly response to the crisis in the 1990s. In an unprecedented move, Nike also laid bare not only the audits of its suppliers but also its entire supply chain. Nike has found that some of its suppliers still permit physical and verbal abuse of laborers, but its brand is once again glistening...
...became concerned five years ago about toxic organic compounds in the cements used to bind different materials in shoes. The volatile chemicals are poisonous to laborers and bad for the environment. So he asked Timberland researchers to find a less toxic alternative to those adhesives. As it turned out, Nike, far along on its own journey to environmental responsibility (one that has made it the largest retail consumer of organic cotton), was way ahead in developing viable water-based cements and was willing to share its technology, as were some other firms...
...popular with expatriates - promises to profile five courses in the Shanghai area (and further afield) with every issue, and gives details of local golf-gear stockists. Newcomers will find plenty of other helpful features. Slice's first issue carries an article on how to spot the fake Callaway, TaylorMade, Nike and other counterfeit clubs so common in China. There are plenty of suggestions for after the game too, with choice nightlife and dining listings. Your networking prospects in Shanghai are looking decidedly above...