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...Sweat’s flagship product—a shoe that closely resembles Converse’s Chuck Taylor high-top sneaker—was priced at $40. No Sweat places a detailed list of the benefits earned by the Indonesian factory workers who make the shoes and challenges Nike, which owns Converse, to do the same...
Sport Shades Inventor: Alan Reichow at Pacific University for Nike Availability: Now, $60 for box of six lenses. Purchase requires fitting by a professional; monthly replacement recommended. To Learn More: nikevision.com & bauschlomb.com These amber-tinted MaxSight contact lenses from Nike filter out blue light to reduce glare and improve the visibility of baseballs, tennis balls and other moving targets. A gray-green version gives golfers an edge by enhancing the dips and curves of a distant putting green. Orioles second baseman Brian Roberts credits his MaxSights with boosting his batting average last season; Michelle Wie wore them during her professional...
...feel like I've been living a lie," the WNBA's three-time most valuable player and mom of son Jordan, 8, said. "I'm finally O.K. with the idea of who I love." Swoopes, who has been dating a former coach for seven years, didn't lose her Nike sneaker deal or her role as the sweetheart of the league, which has a strong lesbian fan base. In fact, she picked up a new endorsement, for a gay cruise line. Trailblazing tennis lesbian Martina Navratilova, meanwhile, is waiting for her thank-you note...
...Sharp's revenues, with buoyant sales of its high-end TVs in the U.S. and Europe driving those gains. The company has also benefited abroad from the launch last fall of a worldwide branding campaign, including ads produced by Wieden+Kennedy, an agency that's famous for managing Nike's advertising. Since the spots began airing, brand recognition for Aquos in the U.S., according to market-research surveys, has jumped from 30% to 57%, say Sharp executives. Sharp's global TV sales have risen 20%, to nearly $4 billion, and the company expects an additional 30% increase this year...
...sneakers aren't dashing. "They're ugly," says Andy Krafsur. Spiras are in 700 retail shops, but they didn't test well at Foot Locker, the 4,000-store giant. "We need to establish ourselves in the small stores where people explain the technology," says Krafsur. "That's where Nike started." The company can't compete with Nike if the USA Track & Field ban isn't lifted; many serious runners won't touch an illegal shoe. Krafsur is fighting the rule. "They're not like steroids," he says. "They're not going to cause your testicles to shrink." Track officials...