Word: nike
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Want a piece of the cutthroat running-shoe market, dominated by big brands like Nike, Adidas and Reebok? Try giving your sneakers some steroids. Spira Footwear, a four-year-old company based in El Paso, Texas, makes the world's only shoes with actual springs in the soles. The springs act as shock absorbers, reducing the stress on your feet. Spiras feel so good, they're illegal--at least to some. USA Track & Field, which sanctions some 4,000 road races each year, has banned Spiras for violating Rule 143 (3)(a), which states that "no spring ... may be incorporated...
...certainly not a day to be wearing black, or long pants, especially on a tennis court. But Spanish sensation Rafael Nadal has a reputation to uphold, not to mention a sponsor. His 3/4 length black Nike pants looked suffocating. But up top, Rafael was wearing a matador-red sleeveless number that looked like a body stocking with the arms cut out. Against the new blue court of the Ashe stadium-okay, I did go to the big court, just to take a look-Nadal stood out like a freshly painted fire hydrant. It was lunch time...
Just as important, she learned to say no. After winning Wimbledon, she rejected offers to present at award shows and pose for laddie magazines. She turned down dozens of endorsement contracts. She did ink nine deals with the likes of Motorola, Nike, Colgate-Palmolive and Canon that with her court winnings amount to more than $20 million in annual income. But her agent, Max Eisenbud, and a 25-person "Team Sharapova" at sports-rep firm IMG gave the corporate sponsors just three weeks this year with...
Earning Their Stripes Germany's Adidas has been a fixture on the sporting scene ever since founder Adi Dassler invented spiked shoes for track-and-field in the 1920s. But when it comes to making sneakers for fashion and leisure, Adidas has lagged far behind Nike, the world's leading sportswear firm, especially in the U.S. Now it's racing to catch up. Last week, Adidas agreed to pay $3.8 billion to acquire rival Reebok, delivering a head-on challenge to Nike. Canton, Massachusetts-based Reebok is popular with American basketball and baseball fans, while Adidas' strength has traditionally been...
...Nike has teamed up with Lance Armstrong to create 10//2, a line of apparel and footwear that includes the Nike Free and the Air Zoom Infiltrator, above...