Word: nike
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...have anything to wear with yellow? Then maybe you?like everyone else?should buy one of the ubiquitous LiveStrong awareness wristbands, launched by the Lance Armstrong Foundation and Nike last May to raise money for cancer research. The bright yellow, $1 rubber bracelets have become a fashion icon, adorning the wrists of more than 21 million people worldwide, from actress Pamela Anderson to U.S. presidential candidate John Kerry. Numerous other charities are now following suit with wristbands of their own?so many that the number of causes has surpassed the available colors, requiring some shades to do double duty. Green...
...STAND UP, SPEAK UP" An initiative by Nike, worn twinned with a white bracelet to combat racism in European soccer...
Certainly, the days when U.S. brands touted their national heritage in a boastful way are gone. Most companies work hard to give their products local appeal. Take Nike. In Europe and Latin America, rather than pushing Michael Jordan, Nike features soccer stars and other local athletes. Pepsi used to sell itself worldwide with the help of Michael Jackson and Madonna, but in current British commercials David Beckham is the star. "For most new U.S. brands in the past 10 to 15 years, it's remarkable how low-key they are about their country of origin. I can't remember...
...diffident performer, surely lack. And like Jordan, James knows he can't do it alone. In fact, he is a complete team player who loves to pass the ball and make his teammates better: Iverson and Bryant can't claim much there. Despite securing a $90 million contract from Nike before his high school graduation, James has retained some Midwestern humility (Iverson and Bryant, take heed...
...become with chronically low wages, poor living conditions and disregard for their rights. Discontent has boiled over in a rising number of strikes and protests. Taiwan-owned Stella International's six Dongguan factories, which employ some 50,000 people making shoes for more than a dozen overseas companies, including Nike, Reebok, Clarks, Sears and Timberland, were hit by at least three disturbances alone last spring. Grievances included the quality of cafeteria food, overtime policies and holiday...