Word: nike
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...chinese covet nike's Swoosh. America loves the iPod. Australians are hooked on a TV show called Idol. And Solomon Islanders have the cult of ramsi. An intervention force may seem an unlikely thing to swoon over, but the Regional Assistance Mission to Solomon Islands has pop-star appeal across the 992-island archipelago. The freshly minted brand has gained the status of savior and sorcerer with a long-suffering people, who utter the acronym in respectful whispers or with toothy smiles. From the streets of the ragtag capital, Honiara, to remote villages that the modern world has barely touched...
STEPPING DOWN. PHIL KNIGHT, 66, marketing guru, as CEO and daily manager of Oregon-based Nike, the $21 billion company he co-founded in 1972 and transformed into the world's biggest athletic shoe company; effective next month. Knight and Bill Bowerman, now deceased, started out in 1962, making soles with Bowerman's waffle iron. Knight, who will retain the title of chairman, will be replaced by William Perez, the CEO of S.C. Johnson...
...These Nike swim goggles use disposable adhesive strips to stay in place and keep water out, even after a dive. An extra angled pane maximizes your field of vision without distorting the view, and--serious swimmers take note--they produce zero drag, so they're even faster than the naked eye. The medical-grade glue on the strips is engineered to bond comfortably with your flesh on one side and the polycarbonate lenses on the other. Still, putting the goggles on and taking them off can be a chore...
...STEPPING DOWN. PHIL KNIGHT, 66, Nike co-founder and master marketer; as CEO of the world's biggest athletic-shoe company, effective next month; in Beaverton, Oregon. Knight and the late Bill Bowerman started out in the 1960s making soles with a waffle iron and selling the shoes out of a car trunk. Knight, who will remain chairman, will be replaced by William Perez, CEO of S.C. Johnson...
...betting that companies like sports-apparel giant Nike will incorporate its service into their business. Already, every couple of hours Nike sends a batch of orders from Nike.com to a UPS facility in Kentucky. Within minutes a UPS employee using a state-of-the-art radio-frequency bar-code reader, grabs the item--usually made in Asia and delivered directly to UPS--off the shelf. The product, often a pair of Nike's famous shoes, is then quality checked by another UPS employee, carefully packed and sent out the door within 24 hours. "While Nike is researching how to make...