Word: nike
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...back of a store. Two of those workers are still with him, he points out, even as New Balance has long since hit the big leagues. In the U.S. sneaker wars, the company took the bronze in 2003 with 11% of the market, just behind Reebok (and miles behind Nike in first). Perhaps more impressive, while Nike and Reebok shower millions of dollars on superstars like LeBron James and Yao Ming, New Balance has soared to near the top of the sneaker charts--dusting even international powerhouse Adidas--by running solo, proudly proclaiming that it is "endorsed...
...Davis is at a critical juncture. Lately New Balance has lost share at the high end of its core runners' market to rivals like Brooks, while Adidas, Nike and Puma have been battering the brand in the more fashionable arena. New Balance is still mainly known for its running shoes and for having a lineup in multiple widths, and Davis may have missed a key opening with young shoppers a few years ago when New Balance had a hit with a hot trail-running shoe. Instead of following up, he kept other shoe designs relatively conservative compared with stylish models...
...ones we sell down in the stadium are from Russell, and we also sell some [in The Coop] from Nike,” Murphy said. “The reason we used Russell was that for the last couple years, Russell was the uniform maker for Harvard...
...Harvard apparel sold by The Coop is subject to licensing approval by Harvard, and Russell Athletic and Nike secure those permissions on their own, as well as handle royalty payments. The Coop buys the finished product after all of those bureaucratic hoops are cleared...
Since The Coop deals directly with distributors such as Nike, its decisions are made completely independent of the athletic department, including that of choosing a player’s number...