Word: nike
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...worst kind of publicity failure comes from drug tests. So far, Nike is standing by track star Marion Jones, whose "Drive for Five" gold medals in 2000 made her the It girl in Sydney but who heads to Athens amid allegations of abuse of performance-enhancing drugs. "She has been steadfast in stating her innocence," says Nike spokesman Scott Reames, "and we support her in her goal to return to the Olympic stage." That support this summer includes six-page Marion-only ads in several glossies, plus a new TV commercial...
...additional $98 million to renovate gyms and soccer fields. The Iraqis are used to such shortfalls; Uday diverted Olympic money to his palaces and planes. But in the post-Saddam era, the N.O.C.I. has truly embraced the Olympic ideals: Citius (Swifter)! Altius (Higher)! And now Consortium (Let Coke and Nike pay the bills...
...inked two-year deals with LG Electronics, a South Korean company; Iraqna, a subsidiary of Egyptian conglomerate Orascom; and Bestseller, a Danish apparel company. Each contract is worth between $300,000 and $550,000. The N.O.C.I. has reached out to U.S. companies with less success. A delegation met with Nike and Motorola in April. "It was the pitch from hell," says Hayder al-Fekaiki, director of IraqiSport, a London-based start-up that the N.O.C.I. hired to help negotiate its sponsorship deals. He cited the unfortunate timing: insurgents had just dragged dead contractors through Fallujah. Neither company signed pacts...
Although N.O.C.I. officials are quick to express their disappointment at the low level of corporate interest, they acknowledge that given the daily shootings and car bombings, such investment carries great risks and for some companies little reward. "We're trying to sell Nike rights that have no value," says N.O.C.I. adviser Mark Clark. "Let's be realistic--these [companies] have to run a business." So for now donations (54,000 soccer balls from the U.S. State Department) and a sort of international buddy system (Ali is sparring in the U.S.; the weight lifters have trained in Romania) are picking...
From his debut movie, Roger & Me, which detailed his attempt to confront General Motors boss Roger Smith about the social effects of closing a GM plant in Moore's hometown of Flint, Mich., the filmmaker has been America's pre-eminent populist pest. He has taken on Nike's Phil Knight over factory conditions and the N.R.A. and America's gun love. Fahrenheit 9/11 considerably ups his nuisance value: he is after a President's foreign and domestic policy, and Moore is not cowed. "I come from a factory town," he says, "and you don't go to a gunfight...