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...news. "Kafsonas [Burning up]!" they say. Welcome to Athens in August, where temperatures top 100F and humidity reaches 90%. Given the sweltering outlook, it's no surprise that one of the hottest Olympic races is already taking place off the track. The world's three major sportswear manufacturers--Adidas, Nike and Reebok--have developed new technologies, from ice vests to metal tape to ventilated shoes, to keep athletes cool in the ancient city. The companies hope Olympic gold will trickle into the bottom line. "The Olympics provide a great opportunity for these companies to create demand for their footwear...
...Nike has not been as active in the commercial market, but it may have developed the most innovative cooling product for the Games. This winter Nike tested its Precool vest, which looks like a James Bond jetpack, on the Australian field-hockey team and found that it slows the rise of athletes' core body temperature 19% during competition. The company's researchers instruct athletes to wrap themselves in the close-fitting vest, which holds about a dozen ice packs, for 60 minutes before a race or game. During the first 30 minutes, the athlete relaxes; the next 30 are spent...
Wetzel returned to Germany for the year and interned with both Nike and Ferrero, flying back to Cambridge for an admissions interview...
...playgolfamerica.com Both enable players, novice or experienced, to type in a zip code and search for local facilities that offer lessons, leagues and other programs. For the first time, the alphabet fiefdoms of golf and tennis (the PGA, USGA, ATP Tour, USTA and others) and major manufacturers such as Nike, Wilson, Prince and Callaway seem united under a single cause: to persuade more people to put down the remote and spend money on sports. "You've got to appreciate the spirit of this campaign--give these industries credit for coming together," says David Carter, founder of the Los Angeles-based...
Tomorrow, if he were to run off with Nordegren, leave behind the expectations and retire on the Nike dime, golf and sports would forever be indebted. He forced millions to stay home on Sunday afternoons--to watch tournaments that were long decided--just to catch his swing. He's the rare phenom who has exceeded the hype. But the soldiers of Tiger's army, who perch on creaky tree branches to get a glimpse of their hero, need not worry. Like Jordan, one of his best friends, Woods would never quit without reaching that pinnacle once again. And like Mike...