Word: nike
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Head to Princeton, where the basketball program’s jerseys are provided through a deal with Nike, or any of the other Ivy League schools that accept this sort of revenue, however, and the picture is dramatically different...
...nickname “Jersey Jon.” Of course, I maintain that the last laugh will be mine when I finally meet a cute girl who swoons at the sight of my authentic Paul Pierce Roswell Rayguns jersey—one of just 500 produced by Nike, thank you very much...
...million Amount NBA rookie phenom LeBron James, above right, has inked in endorsements since last May, including $90 million from Nike...
...major roasters have been dragging their feet. Nestle and Kraft, unwilling to jack up costs, do zero Fair Trade business. They are taking a page from an old Nike playbook, which could be risky in today's politically charged market. When the shoemaker originally balked at changing work conditions at its contracted factories, a consumer backlash damaged the company's reputation and sales. Humanitarian groups such as Oxfam and Co-op America are now asking big wholesalers to switch at least 2% of their purchases to Fair Trade. And last November, Catholic Relief Services launched an effort to persuade...
...Nike's Village People