Word: nike
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Nike will also benefit from the development of a market for collegiate athletics. The company announced that it was forming a new programming, marketing and advertising relationship with CSTV...
...Nike will be sponsoring a new program on CSTV, called Nike Training Camp, which features various college coaches. The program will get such coaching celebrities as Maryland’s Gary Williams, Indiana’s Mike Davis and North Carolina’s Anson Dorrance...
Furthermore, CSTV will also play an integral marketing role next month in the introduction of the new Nike Training initiative, and will have its programming incorporated into Nike’s Football Rivalry Series this fall...
...game's governing body, the Rugby Football Union, will expect a scrum of sponsors to hail the new champs by loosening their purse strings. The RFU squeezed €15 million out of sponsors this year, topping the €12.9 million it attracted in 2002. After recently inking deals with Nike and British mobile phone operator O2, it has kick-started negotiations with U.K. utility Powergen and brewers Tetley's. For businesses, the rough-and-tumble game's appeal lies in its audience; a primarily male, affluent demographic, anchored in the corporate sector. "The marketability of English rugby...
...Model Code of Conduct, the WRC advocates wage floors that drive up employers’ costs, encouraging companies to scale back employment overseas and produce domestically instead. Meanwhile, unskilled workers overseas need these jobs. In Vietnam, for example, employees in Nike factories earn almost three times the minimum wage for state-owned business. Many of these factories also include clinics, the only sources of medical care for employees and their families. In reality, so-called sweatshops are some of the most lucrative employment opportunities available in Vietnam and in similarly underdeveloped parts of the world. The WRC?...