Word: nike
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...thought sports endorsements were getting out of hand in May when Nike recently signed Lebron James, 18, to a $90 million shoe deal before he played his first NBA game, brace yourself. A few days later, the company gave a $1 million contract to soccer prodigy Freddy Adu, 14. And rival shoemaker Reebok has signed its own precocious pitchman, Mark Walker, who is all of 3 years old. Reebok features Walker on its website, reebok.com where in a video clip he nails 18 straight shots into a basket set up in his family's garage. Jim Thompson, president...
...think it's going to be fifty-fifty." LEBRON JAMES, NBA No. 1 overall draft pick, when asked whether his primary allegiance would be to his new team, the Cleveland Cavaliers, or his sneaker company, Nike...
...obscene that Nike is willing to pay high school basketball player LeBron James $90 million to endorse its products [PEOPLE, June 2]. Nike would garner far more publicity if it spent that money supporting the performing arts. It would earn my respect for making responsible community-minded donations. I support companies that display common sense. Ninety million just to wear shoes? It chills me to the sole. DON E. JONES JR. Safety Harbor...
High school senior Lebron James caused plenty of eyes to pop when the NBA's top draft prospect scored a reported $90 million seven-year deal with Nike even before playing one game as a pro. But James is not the only teen phenomenon to attract big corporate bucks. The same week Nike settled James' deal, the company reportedly paid $1 million to sign up Ghanaian-born soccer star Freddy Adu, who just turned 14. (Nike will not confirm exact figures.) He has been hailed as the next Renaldo--and maybe even Pele--but for now he's the rising...
...attendance is up 16%, merchandise sales are up 38%, and website traffic is up 88% over the last year. New sponsors include Gatorade and Nike. And in December the league signed a 10-year collective-bargaining agreement with its players that includes revenue sharing and a salary cap of $1.64 million a team. (The typical AFL player earns about $40,000, versus $1.1 million in the National Football League.) "We're in pretty good shape right now," says Casey Wasserman, owner of the AFL's Los Angeles Avengers, who share the Staples Center with the basketball Lakers. And, Wasserman adds...