Word: nike
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...success has inspired big players like Nike and Reebok--and smaller wholesalers like G-III, based in New York City, and Majestic, of Bangor, Pa.--to produce their own throwbacks. Pro-sports leagues now regularly outfit teams in retro gear during games just for kicks. Moreover, M&N joins the ranks of firms--from Louis Roederer champagne (maker of Cristal) to Timberland boots--that have flourished once an urban, largely African-American audience embraced them. But more than any of these crossover brands, M&N has triumphed because of a single unlikely hero. "I consider it a miracle that Reuben...
...Part of the leverage was in effect making Harvard the Nike of higher education,” says McKean. “From the beginning we were cognizant that we had to build a strong base on campus, be accountable to the workers, and run a campaign in good faith. But the administration had no incentive to pay workers more. Part of creating that incentive was always going to be publicity...
Team Yao has deals in China with cell-phone and gaming companies, and there is speculation about a global beverage deal. But the biggest haul could come at the end of the season, when Yao's sneaker contract expires. Nike must either negotiate a new deal or see a rival buy the entree that Yao can provide to an estimated 200 million hoops-playing, merchandise-buying Chinese...
...John Ashcroft and his charmingly Orwellian Total Information Awareness program, but it's still well worth asking. In Jennifer Government (Doubleday; 321 pages), Max Barry imagines a near future in which our lives are so dominated by our employers that we take their last names. Barry's hero, Hack Nike (see how it works?), is a low-level cubicle dweller who gets embroiled in a scheme to stage a series of killings as a promotional gimmick to sell sneakers: it's murder as advertising. Out to stop the plan is Jennifer Government, a beleaguered agent of a Federal Government...
...split-toe Nike. Love it. It's all I wear when I wear sneakers. They're really easy to slip off and on; they're very light; they come in great colors; they're the most comfortable sneaker I've ever worn. And they're washable...