Word: nike
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...Make that 13. Last year the Dutch DJ Junkie XL (Tom Holkenburg) slapped a ferocious backbeat on "A Little Less Conversation," a sassy but obscure Mac Davis-Billy Strange composition that Elvis recorded in 1968. The Presley Estate sharply agreed to let Junkie apply his remix to a Nike commercial, on the Ed Sullivan from-the-waist-up condition he change his name to JXL. The result: a #1 single in 22 countries, and the singer's first chart-topper of the 21st century. The cut is included on "30 #1 Hits," and most Presley fans approve...
...thing's for sure with young buyers: custom sells. This fall American Eagle Outfitters, a clothing company, instructed its college-age buyers how to tear up T shirts and embroider jeans--and sold 12% more jeans in the process. Nike iD lets customers help design their own sneakers...
...there's a limit to how far retailers will go to let customers fiddle with their products. Jonah Peretti, 28, who works for a new-media arts group in New York, tried to order a pair of Nike iD shoes embroidered with the word sweatshop. That's a swipe at Nike's reputation as a company reliant on cheap foreign labor. Nike's response: Just forget it. --With reporting by Joseph R. Szczesny/Detroit
When Jonze was just a skate-punk director of videos (Beastie Boys' Sabotage, Weezer's Buddy Holly, Fatboy Slim's Weapon of Choice, which features a dancing Christopher Walken) and commercials (Nike's Y2K spoof, Lee Jeans' Buddy Lee series), and the producer who brought Jackass to MTV, he would mumbleshrug his way through interviews...
...fully disclosed. It is also the only monitoring organization endorsed by local unions and worker advocacy groups, those who actually have workers’ interests at heart. Already the WRC has made significant gains, for example at the Kukdong factory in Puebla, Mexico; the WRC there gained recognition from Nike for an independent worker-organized union, the first of its kind in a Mexican textile factory. The WRC worked with Nike to keep the factory open and to improve working conditions, contrary to fears that an organization such as the WRC would cause companies to shut down factories and pull...