Word: nike
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...each prelim will compete for the ultimate prize: their name in Rolling Stone magazine and on RollingStone.com, a three-track EP recording session at a top studio in New York, and a cash prize. The stage was set, the Loft packed with a sold-out crowd of low-top Nike Dunk SB’s (and five pairs of parents’ penny loafers). Tommy Doyle’s great upstairs venue was well-lit with a low-slanted cabin ceiling, a small but very visible stage, and good sound. In fact, despite the weirdly-placed U2 Elevation tour poster...
...Selick made the film at Laika, the Oregon animation outfit owned by Nike cofounder Phil Knight. The studio formerly housed the facilities of stop-motion producer Will Vinton, who'd done Oscar-winning shorts and The PJs. Knight, a stockholder in Vinton's company, took over the place essentially to please his son Travis, who'd been a junior animator under Vinton. It's the grand gesture of which only zillionaires are capable. A man sees his child merrily playing with model trains, so he buys the kid Amtrak...
...years!" says DreamWorks' Jeffrey Katzenberg. (The 4½ years, by the way, is how long it took to make the whole movie, from which the trailer was taken.) "The last time someone has actually run more than a 60-second spot at the Super Bowl was when Nike did it in the mid-1990s. We wanted 90 seconds so we could take the time and try and tell a bit of a story...
...world's largest toy company is not only adding some edge to Barbie's nonthreatening image, it is pitching Barbie-branded merchandise to a wider customer base - adults - and ramping up its overseas sales efforts, starting with the potentially vast China market, by opening dedicated Barbie concept stores (think Nike Store, but exceedingly pink). (See pictures of China's wild side...
...Sports Illustrated, which throws another popular bash, is also feteless this year. The magazine (which, like TIME, is owned by Time Warner) just suffered a round of job cutbacks. "In this historically challenged economy, hosting an extravaganza was not realistic," says SI spokesman Scott Novak. Nike is passing on a party. Cadillac, which has sponsored a celebrity go-kart race the past six years, also shuttered its event. Warrick Dunn and Derrick Brooks, who play for the hometown Tampa Bay Buccaneers, had scheduled a celebrity party and golf tournament for Jan. 29-30. But the event fell about...