Word: nike
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...level—I’m talking eighth grade JV—could win with Walker boggles my mind. He shoots 20 percent from the field, he perenially leads the league in turnovers and his woeful ballhandling skills should be showcased on a bloopers tape of that Nike commercial where everyone dribbles in rhythm. Walker’s dribbling could be put to the soundtrack of Rosanne’s rendition of the National Anthem...
...feature more “women are strong” ads in the mag like the ones Nike uses to sell shoes. In fact all of those breast enlargement ads should become strong women ads in the future because everybody knows that talking to a guy after you’ve worked up a sweat at the gym and are looking all hot and toned is a much better way to pique his interest than having huge breasts. And besides, if your dream dude turns out to be a major dream dud, you can flex your physique and show...
...company has launched a Nike Goddess website (motto: Look Good. Kick Ass) and will open its second Goddess store in Los Angeles in mid-March. Still, for all of Nike's technological and marketing prowess, the Portland, Ore., company may have picked a fight in the wrong ring. "When you open the door to the fashion sector, there are so many more players," says Michael Atmore, editor in chief of Footwear News. "Skechers has done an incredible job. Puma is very hot, and Adidas and Reebok are making every effort to fight for their share...
This spring Nike will roll out Visi Mazy, a sling-back in woven fabric, available in "lime chill" and "midnight navy." It will compete against a line that Skechers is developing in denim and a sneaker from Puma created by the Japanese designer Yasuhiro Mihara. As Tony Bartone, Puma's director of brand management, promises, "These will not be found at Athlete's Foot." Which is exactly why the women's market could prove to be supremely profitable...
...doll. Maxx has attitude?and a cult following. So does his 31-year-old Hong Kong creator Michael Lau, whose original, street-savvy figures have molded him into a hot icon among the most unlikely doll collectors imaginable: Tokyo's jaded, trend-setting twentysomethings. To reach that desirable market, Nike Japan featured Lau in a series of Presto shoe advertisements two years ago and Levi Strauss Japan quickly jumped on the bandwagon, using Lau to plug its Engineered Jeans line. Moreover, his appeal to the hip-hop generation seems global. His limited-edition plastic dolls have made it into...