Word: nike
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...Nike-shod Chinese teens, and they'll rattle off a barrage of complaints about the U.S. There was the 1999 NATO bombing of the Chinese embassy in Belgrade, which most Chinese believe was a deliberate act. There's the pesky U.S. insistence that Taiwan and Tibet aren't quite part of the motherland. Then there are the kids who return from studying in the States and report that the Hollywood version of America is but a dream. The returnees feel slighted because their American counterparts know little about China and, even worse, don't seem to care. "Our love...
...rooted in a perception that China has been the victim of more than a century of foreign bullying - and is being targeted once again, this time by the U.S. "hegemonists." That nationalism is now the binding ideology of the new China, and its most enthusiastic champions are often the Nike-wearing, Big Mac-munching students being groomed to run China Inc. It is a sentiment Jiang can scarcely ignore...
...would be the first Chinese player off the NBA bench. The 20-year-old enjoyed a breakthrough season this year and he holds outsized potential. "It's almost impossible to find a man of his size who runs the court so well," says Terry Rhoads, marketing director for Nike in China. "I could see him ending up as the No. 1 draft pick this June." But Yao's bid is caught up in capitalist wrangling?and Chinese political calculations. His team, the Shanghai Sharks, is holding out for a hefty deal to compensate giving up its showcase player...
Lifefx, the Newton, Mass., start-up that produces Facemail, is convinced there are broad commercial applications. One reason e-commerce is floundering, the company says, is that buying over the Internet lacks the human touch. But what if you went to the Nike website and Michael Jordan greeted you by name, waited on you and personally closed the sale? The company is also talking about using Facemail to make greeting cards and living wedding albums. And it is negotiating with Whirlpool about embedding the technology in a computer screen on a fridge. Then if Mom can't be home when...
Ultimately, Harvard's resistance to corporate sponsorship hurts our varsity athletes. Why should we turn down free uniforms, shoes and apparel for the price of wearing a tiny Nike Swoosh or sporting Adidas' Three Stripes? Why turn down the opportunity to get the students and community more involved in Harvard athletics free of charge? Are millions of dollars worth the price of allowing a few corporate banners to be seen here and there? Does sponsorship really take away from the sports we play...