Word: nike
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...early 1990s, Nike aired advertisements in which Michael Jordan would breeze past flustered opponents. Awed spectators would watch him and attempt to explain his artistry by saying, "It's gotta be the shoes...
Despite her past successes, Fu's state salary is meager--$120 a month--although she has signed an endorsement deal with Nike. If Fu wins gold at Sydney, she could net an estimated $60,000 in rewards. But Fu insists that money isn't what's motivating her. "When I won in Barcelona and Atlanta, I was a child and it was too easy," she says. "But if I win at Sydney, it will be a medal I have earned all by myself...
...tour only seven months earlier, at age 20, and captivated the game and its fans as no rookie ever had. He had won four of the 15 PGA Tour tournaments he entered, earning $1.8 million in prize money and some $60 million in endorsement contracts from the likes of Nike and Titleist. At the Masters, against the best golfers in the world, he had virtually lapped the field, winning by a record 12 strokes. He was being hailed as the next Jack Nicklaus, who is considered the greatest golfer of all time...
After leaving Stanford, Woods electrified the PGA Tour. He joined the Tour in late August of 1996 and immediately won two tournaments that fall. He signed $60 million worth of deals with Nike, Titleist and others. And he became miserable...
...moment next month with Don Smith, America's lone and somewhat improbable entry in the Olympic men's sculling competition, is if all 120 or so members of the U.S. track-and-field team--as well as the gymnasts and the swimmers and the beach volleyballers--pull their hammies. Nike scolds us in its ads for paying attention to Mercedes-driving star runners just once every four years, but for elite rowers like Smith, most of whom live a post-collegiate, hand-to-mouth existence well into their 30s, being ignored by the sporting public is an everyday occurrence...