Word: nike
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...continent still following America's lead on all things connected (except for cell phones), the threat of WorldCom or AOL owning too much of Europe's Internet plumbing is practically a matter of national security, or at least of national pride. It's worse than McDonald's, Coke and Nike all rolled into one, because even the Europeans know that high-tech telecom is the future of the world economy, and they're determined that globalization not mean - sacre bleu! - Americanization. (Maybe when Vivendi finishes Seagram's and gets into Hollywood, the French, at least, will feel better...
...Grossman, and some see that as a good opportunity. Says luxury-goods consultant Armando Branchini: "Giorgio Armani products have great potential, but they need new ideas and new management--a new approach to the market." Armani himself agrees. Sort of. "Armani does not have the big brand problems of Nike and Coke," says corporate spokesman Robert Triefus. "Mr. Armani doesn't feel the brand needs to be reborn. But it's going through an evolution. Absolutely...
Given American producers' continuing taste for adapting Brit hits like Who Wants to Be a Millionaire (from ITV, not the BBC), you might think that watching BBC America is watching the future of domestic network television. But in the Pax Nike era of American cultural tyranny, is there still any difference between TV and telly...
...danger we face is that of celebrating too soon a global unity that only covers much deeper divisions. Much of the world is linked, more than ever before, by common surfaces: people on every continent may be watching Michael Jordan advertising Nike shoes on CNN. But beneath the surface, inevitably, traditional differences remain. George Bernard Shaw declared generations ago that England and America were two countries divided by a common language. Now the world often resembles 200 countries divided by a common frame of cultural reference. The number of countries on the planet, in the 20th century, has more than...
...Chiat cofounded Chiat/Day, which created ads for Nike and Apple ("1984"), among others. He now heads ScreamingMedia...