Word: nike
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...Will Service Still Stink?," Judith Martin, a.k.a. Miss Manners, politely gives us the answer: Yes, but not in the ways you think. At least advertising will become more interesting, predicts Jay Chiat, who made his name with groundbreaking ads for Apple and Nike. Business editor Bill Saporito, who oversaw half this package, mediated a sometimes testy debate about whether the Dow will ever hit 50,000. On one side: Robert Shiller, author of the just published Irrational Exuberance. On the other side: Kevin Hassett and James Glassman, who made a splash last year with their book...
...commercials, it was hard to rustle up public concern. After all, these are the unions' worker ants, those who make about $475 a day minimum and can't hold up hit prime-time shows with demands for million-dollar raises. So it helped when TIGER WOODS, golf superstar, Nike spokesman--and Screen Actors Guild member--refused to cross the picket line to shoot a Nike commercial at the Isleworth Country Club in Orlando, Fla., his home course. Nike hopes to reschedule; Woods says he won't budge. Two days later, Boston Red Sox star shortstop Nomar Garciaparra canceled a Dunkin...
...true to your school if your school thinks you're an evil, capitalistic overlord? PHIL KNIGHT believes not. The Nike chairman last week announced that he will make no further personal donations to his alma mater, the University of Oregon, after the school joined the Workers' Rights Consortium, a labor-rights organization that has been critical of working conditions in Nike's overseas factories. Knight, who's given $50 million to the school, said in a statement, "The bonds of trust [that] allow me to give at a high level have been shredded." Apparently, so have plans...
...midst of Nike's many specious criticisms of the WRC, however, it has lodged two valid complaints. First, it is unreasonable to demand that corporations pay a living wage without defining what that living wage is. Second, in order for any monitoring group to be successful, it requires corporate input. Sweatshop monitoring exists to provide the public with full and accurate information about the conditions under which apparel is being manufactured, thereby giving consumers the tools they need to make informed decisions about what to buy. Yet, the ultimate end of sweatshop monitoring is to induce changes in the working...
...with the WRC announced their intentions to open dialogue with apparel producers, indicating the organization's pragmatic desire to effect change through discourse while maintaining its principled stance that giving apparel producers a greater say does not entail giving them a seat on the administrative board. However, since the Nike events transpired, the FLA has merely taken another opportunity to demonstrate its corporate servitude and resistance to change, reiterating on April 26 that it could not commit to a policy of full disclosure and independent monitoring...