Word: nikepark
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...Nike caps--JUST DO IT, BRASIL, they read--which soon became one of the hottest items at the event. In France, Nike's "Tour de Foot" caravan brought free clinics to some 50,000 kids around the country, and the company set up a 70,000-sq.-ft. interactive "Nikepark" in northwest Paris. British Marketer OMD found that after the '02 World Cup in South Korea and Japan, more British consumers thought Nike was the official sponsor than thought Adidas was. "You've got to admire Nike," says Bliss, now president of Javelin Group, a sports-marketing firm in Alexandria...
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