Word: nikes
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Dates: during 1990-1999
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Moore decided to deal. He couldn't remove anything from the movie, he told Weinstein, but if Nike were to build a facility in Flint, Mich., he'd add a new scene. Heartened, Weinstein whipped out a notepad. Would that be a shoe factory or a warehouse? Moore, who can't keep a straight face at gunpoint, fought back tears of incredulity. Anything that'll employ 500 people at a livable wage, he replied. Weinstein promised to get back...
Moore is still waiting, of course. But like the rest of America, he can't seem to get through a day without experiencing some sort of Nike moment. Recently he was sitting in a waiting room in Hollywood when he was greeted by a studio president toting two large Nike shopping bags. Curious, Moore asked why the executive was shopping for athletic gear in the middle of his workday. Simple, the mogul replied, you can't beat the price...
Especially when there isn't one. As it turned out, Moore's friend had just returned from a special Nike outlet in Marina del Rey. Unlike your average NikeTown, this facility gives admission by pass only. And you can't get a pass unless you're tight with an affable young promotions manager named Tracy Hardy-Gray, known industrywide as "Tracy the Nike Lady...
...Tracy is like a goddess," explains an agent friend of mine. "She's this little golden fountain of Nike." She's been the toast of the town for more than a decade. She is greeted at film festivals, air-kissed in restaurants, waved onto studio lots. The secret of her appeal? Free stuff. If you make Tracy's A-list, you have a standing invitation to visit her L.A. emporium, where you'll be treated with all the respect due a busy insider--including the assistance of a personal shopper. While the exterior of the building is unmarked, inside...
...heavyweight making a gazillion a year blow off a few hours of his day just to pick up a few pairs of sneakers? Human nature, I'm guessing--free stuff just smells so good. But some honchos really are too busy, and for them Tracy has set up a Nike outreach program. It is by all accounts her most impressive achievement...